Doe Deere isn’t your typical business owner or entrepreneur; she isn’t your average woman or person. She is simply a woman of her own. She is Doe Deere. And who exactly is Doe Deere?
She is the genius behind Lime Crime, the globally successful make up line; and the founder of her latest adventure, Poppy Angeloff, a line of jewelry. She came up with the idea behind the line while shifting through some old family heirlooms. Although initially hesitant on the business adventure, Doe’s sister inspired and encouraged her to push forward with it. So she did.
The line of jewelry caters to those women who are of a Victorian elegance but living in today’s modern world. It is innovative and, much like Lime Crime, is colorful. But the designer’s life hasn’t always been full of rainbows and good things.
Along with her mother and sister, Doe Deere came to the United States when she was just 17; the first years were quite a struggle for them. They lived in homeless shelters and were uplifted by acts of kindness generated towards them.
Doe unmistakably knows what it’s like to face unknown and troubling circumstances, but she didn’t let her dark times even put a damper on the color she was to resonate. Perhaps it was through the acts of kindness from strangers, or a combination of many factors, but Doe Deere is passionate and is motivated to create work that inspires.
Lime Crime is a global brand now, and its popularity is well known. It has come far from its humble beginnings from Doe’s apartment in Brooklyn, where it was started in 2008. If one studies the look of Deere’s products she designs, they will notice how bright and colorful they are.
Doe hopes this color is a symbol of hope to women everywhere to feel more confident in their skin. To embrace the inner and outer beauty.
Doe Deere hasn’t always had the easiest circumstances, but through the obstacles and challenges she was able to find solutions. The founder of Lime Crime and Poppy Angeloff is truly an inspiration to anyone seeking hope as an entrepreneur.