Posted in Business, CEO, Company, Entrepreneur, Fashion

Doe Deere: An American Success Story

CEO and founder of makeup company LimeCrime and fashion brand Poppy Angeloff, Doe Deere was actually born Xenia Vorotova in Izhevsk, Russia. After emigrating to the US with her mother and sister at the age of 17, she found herself in New York City, where life was more challenging than she imagined.

Throughout her life she idealized the US, considering it to be a place of great opportunity. But after arriving, the realities of living in a new country harshly set in. Her mother, who had been an accomplished accountant in Russia, was unable to get such work in the US since it took so long for her credentials to be sent. In the meantime, she did domestic work while Deere and her sister worked hard to sustain the family financially. But unfortunately, they had to ultimately move into a homeless shelter. Yet here they had access to important resources which helped them get their lives back on track. They learned about a non-profit called Sanctuary for Immigrants, led by Dorchen Leidholdt. Described by Deere as “a lawyer, feminist, and all-around inspiring woman,” she helped the family move into an apartment. Although it was in a rough neighborhood, they had their own space with a kitchen and separate rooms for Deere and her sister. Leidholdt also helped the family in other ways. Deere’s mother was able to get a job as an accountant, her sister got into Columbia University, and Deere got into the Fashion Institute of Technology through her efforts.

 

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Lorelei fighting off those #californiafires like… ๐Ÿ‘Š๐Ÿป Yesterday, a fire just 3 miles away began encroaching. They put it out and we had one peaceful night. This morning, ANOTHER fire erupted, in a completely different direction but this time even closer to our home!! ๐Ÿ”ฅ Due to extreme winds it was moving towards us quickly – neighborhood next to us was evacuated and we were getting ready to go, too. However, firefighters responded with force and it was contained by late afternoon! Whew! Iโ€™m grateful that we get to sleep at home again tonight (with one ๐Ÿ‘ open), but donโ€™t know how much longer we can hold out living in constant fear of losing everything… Itโ€™s been absolutely awful, but we know we must stay strong for our daughter.

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Afterwards, Deere became a serial entrepreneur creating brands like LimeCrime and Poppy Angeloff. LimeCrime is currently in its 10th year. It has various lines of makeup, lipstick, and other beauty products, often featured in bright colors. They have the distinction of selling products that aren’t tested on animals and are also vegan, meaning that they don’t include animal ingredients or by-products like beeswax, carmine, or other compounds. Poppy Angeloff is Deere’s new jewelry brand, that includes Victorian-inspired jewelry and carries the Victoria theme into its Pansy logo. With Poppy Angeloff, Deere plans to sell heirloom jewelry at affordable prices.

https://www.prnewswire.com/news-releases/lime-crime-founder-doe-deere-reassures-fans-speaks-out-on-decision-to-sell-company-her-new-role-and-exciting-future-plans-300683887.html

Posted in Fashion

Fabletics vs. Amazon

Kate Hudson is all over the place when it comes to marketing for a Fabletics. She has expanded the brand and added footwear to the equation. She has also launched a breast cancer awareness campaign as well. This is in addition to the 100 stores that she announced that she would be opening up within the next three to five years.

 

With the breast cancer awareness campaign Hudson shaved her head in support of women that were going through radiation and chemotherapy that were losing their hair. She also made a campaign with Fabletics where she was selling Capris for the breast cancer awareness cause. There are so many things that she’s doing with Fabletics, and this has really made her a big time sensation with consumers that are looking for athletic clothes from Fabletics. This personal touch that Kate Hudson gives to the brand may be the thing that has actually allowed her to grow Fabletics at such a great pace.

 

Kate Hudson is someone that is easily recognizable. The easy to recognize persona comes with celebrity appeal and a huge social media account. When millions of people follow her it is easy to see how the brand is able to expand.

 

Fabletics is definitely growing, and more people are going to be able to see this brand because of all of the social media buzz that surrounds the social media accounts that Kate Hudson has.

 

People really are paying attention to Fabletics, and this personal touch is the thing that has made people appreciate Fabletics over other companies like Amazon. It is true that Jeff Bezos, Amazon founder and CEO, is one of the richest men in the world, but this is not from selling athletic clothes alone. He does compete with Fabletics because clothes are sold on the Amazon site, but this is only a small percentage of what Amazon is doing. A lot of the money that is made with electronics, but Bezos has a desire to make athleisurewear something that Amazon is known for.

 

Kate Hudson realizes that this is something that Jeff Bezos is trying to do with Amazon, but she is clearly light years ahead of him when it comes to marketing. She is gaining much more exposure because she has a personal touch and a relationship with her customers that Bezos does not have. this makes all the difference in the world.