CEO and founder of makeup company LimeCrime and fashion brand Poppy Angeloff, Doe Deere was actually born Xenia Vorotova in Izhevsk, Russia. After emigrating to the US with her mother and sister at the age of 17, she found herself in New York City, where life was more challenging than she imagined.
Throughout her life she idealized the US, considering it to be a place of great opportunity. But after arriving, the realities of living in a new country harshly set in. Her mother, who had been an accomplished accountant in Russia, was unable to get such work in the US since it took so long for her credentials to be sent. In the meantime, she did domestic work while Deere and her sister worked hard to sustain the family financially. But unfortunately, they had to ultimately move into a homeless shelter. Yet here they had access to important resources which helped them get their lives back on track. They learned about a non-profit called Sanctuary for Immigrants, led by Dorchen Leidholdt. Described by Deere as “a lawyer, feminist, and all-around inspiring woman,” she helped the family move into an apartment. Although it was in a rough neighborhood, they had their own space with a kitchen and separate rooms for Deere and her sister. Leidholdt also helped the family in other ways. Deere’s mother was able to get a job as an accountant, her sister got into Columbia University, and Deere got into the Fashion Institute of Technology through her efforts.
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Lorelei fighting off those #californiafires like… 👊🏻 Yesterday, a fire just 3 miles away began encroaching. They put it out and we had one peaceful night. This morning, ANOTHER fire erupted, in a completely different direction but this time even closer to our home!! 🔥 Due to extreme winds it was moving towards us quickly – neighborhood next to us was evacuated and we were getting ready to go, too. However, firefighters responded with force and it was contained by late afternoon! Whew! I’m grateful that we get to sleep at home again tonight (with one 👁 open), but don’t know how much longer we can hold out living in constant fear of losing everything… It’s been absolutely awful, but we know we must stay strong for our daughter.
Afterwards, Deere became a serial entrepreneur creating brands like LimeCrime and Poppy Angeloff. LimeCrime is currently in its 10th year. It has various lines of makeup, lipstick, and other beauty products, often featured in bright colors. They have the distinction of selling products that aren’t tested on animals and are also vegan, meaning that they don’t include animal ingredients or by-products like beeswax, carmine, or other compounds. Poppy Angeloff is Deere’s new jewelry brand, that includes Victorian-inspired jewelry and carries the Victoria theme into its Pansy logo. With Poppy Angeloff, Deere plans to sell heirloom jewelry at affordable prices.