Ryan Emmons saw a big opportunity to enter into the bottled water industry, which was formerly dominated by companies run by men over 50 years old. He noticed a niche to be filled, and did so with amazing results.
Emmons started the company in the competitive beverage market in 2012. The company grew annually at 170%, sales rates increasing from around 2,300 cases of water to over 122,00 cases. This amazing growth in in the beverage industry was created by those who saw the innovation in the product, such as accounts, local distributors, and nation level companies such as Whole Foods.
The interest in Waiakea Hawaiian Volcanic Bottled Water stems from the trifecta approach to selling water. Emmons has founded a company that addresses three major components of socially conscious concerns. Emmons created a product that is a sustainable product,unique health benefits, and innovative, environmentally friendly packaging.
What makes the packaging innovative is the fact that Emmons’ company has made a 100% degradable bottle. That may not seem so special with the plethora of degradable products and packaging now available. However, with the approach of Emmons’ company, the bottle now breaks down withing 15 years, instead of 1,500 years.
This breakthrough was possible when the focus of research about plastic polymers changed. By studying how the polymers could become weaker, instead of stronger, Emmons’ team found a whole new approach to bottle manufacturing. Instead of making a degradable plastic bottle, the polymers are changed into a wax. And wax is 100% degradable over a much smaller amount of time.
Waiakea Hawaiian Bottled water comes from the Mauna Loa volcano. It is surrounded by 10 million square miles of ocean. The Waiakea Hawaiian Volcanic Water comes from the snow melt and rain from the snow caps on the peaks of the volcano. It is touted as one of the purest resources on earth.
Waiakea Hawaiian Volcanic water has unique benefits due to its pure resource. Coupled with the fact that the bottles are the cutting edge of environmentally friendly packaging, it is no wonder Ryan Emmons’ product has been unconventionally successful.