Kate Hudson is all over the place when it comes to marketing for a Fabletics. She has expanded the brand and added footwear to the equation. She has also launched a breast cancer awareness campaign as well. This is in addition to the 100 stores that she announced that she would be opening up within the next three to five years.
With the breast cancer awareness campaign Hudson shaved her head in support of women that were going through radiation and chemotherapy that were losing their hair. She also made a campaign with Fabletics where she was selling Capris for the breast cancer awareness cause. There are so many things that she’s doing with Fabletics, and this has really made her a big time sensation with consumers that are looking for athletic clothes from Fabletics. This personal touch that Kate Hudson gives to the brand may be the thing that has actually allowed her to grow Fabletics at such a great pace.
Kate Hudson is someone that is easily recognizable. The easy to recognize persona comes with celebrity appeal and a huge social media account. When millions of people follow her it is easy to see how the brand is able to expand.
Fabletics is definitely growing, and more people are going to be able to see this brand because of all of the social media buzz that surrounds the social media accounts that Kate Hudson has.
People really are paying attention to Fabletics, and this personal touch is the thing that has made people appreciate Fabletics over other companies like Amazon. It is true that Jeff Bezos, Amazon founder and CEO, is one of the richest men in the world, but this is not from selling athletic clothes alone. He does compete with Fabletics because clothes are sold on the Amazon site, but this is only a small percentage of what Amazon is doing. A lot of the money that is made with electronics, but Bezos has a desire to make athleisurewear something that Amazon is known for.
Kate Hudson realizes that this is something that Jeff Bezos is trying to do with Amazon, but she is clearly light years ahead of him when it comes to marketing. She is gaining much more exposure because she has a personal touch and a relationship with her customers that Bezos does not have. this makes all the difference in the world.